How SEO Mastery Summit Switched From Whova to mySEO
After four years on Whova, Mads Singers moved SEO Mastery Summit to mySEO. Since the switch, his ad spend on selling new tickets has dropped 37%, and 58% more attendees are buying a ticket for the following year.
less spent on ads to sell new tickets
more attendees buying a ticket for the following year
on Whova before switching
conferences now running on mySEO
The Conference
SEO Mastery Summit is a four-day conference for SEO professionals, agency leaders and business owners in Ho Chi Minh City, hosted by Mads Singers, with 400+ attendees, workshops and a mastermind day. Mads and his team also run the SEO.Domains Mastery Summit in Sofia, Bulgaria.
Why He Left Whova
SEO Mastery Summit ran on Whova for four years. Three things led Mads to switch:
Fees kept rising
Over four years, the cost of running the event on Whova kept going up.
A tech issue let the event down
A recent technical problem on Whova let the team down.
No audience of SEOs
Whova is a generalist app, so there was no way to put the event in front of an existing audience of SEOs.
The Switch to mySEO
Mads moved SEO Mastery Summit in Vietnam to mySEO, and then the SEO.Domains Mastery Summit in Bulgaria too. On mySEO, the events are listed in an app already used by 4,500+ SEOs, with tickets, QR check-in, the agenda, live Q&A, side events, leaderboards and sponsor tracking in one app, for one payment per event.
The Results
- 37% less ad spend on selling new tickets since moving to mySEO.
- 58% more attendees buying a ticket for the following year.
- Two conferences now run on mySEO: Vietnam and Bulgaria.
Figures reported by Mads Singers, SEO Mastery Summit. The SEO Mastery Summit also hosts the Global Biz Awards, where mySEO won Best SEO App in 2026.
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SEO Mastery Summit Case Study: Questions
Why did SEO Mastery Summit leave Whova?
After four years on Whova, Mads Singers switched because the fees kept rising, a recent tech issue let the event down, and Whova, as a generalist app, could not showcase the event to an existing audience of SEOs.
What results has SEO Mastery Summit seen on mySEO?
Since switching to mySEO, ad spend on selling new tickets has fallen by 37%, and the share of attendees buying a ticket for the following year has risen by 58%.
Which conferences moved to mySEO?
SEO Mastery Summit in Ho Chi Minh City, Vietnam, and the SEO.Domains Mastery Summit in Sofia, Bulgaria.
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Award winnerBest SEO AppGlobal Biz Awards2026