Swapcard vs mySEO: How Do We Compare?
Checked 19 October 2026 against Swapcard's own pricing pages and public reviews
Swapcard is an event platform for trade shows, associations and exhibitor-heavy events, sold on an annual contract with paid add-ons. mySEO is event management software for SEO, marketing, AI and PR conferences, with the whole app included for a one-off payment per event and 4,500+ SEOs on the app. For a large trade show, Swapcard has the exhibitor depth; for a marketing conference, mySEO is simpler and includes everything.
What's Included: mySEO vs Swapcard
mySEO is one payment per event with everything below included. Here is what you get with Swapcard.
| Feature | mySEOOne payment per event | SwapcardAnnual subscription + add-ons |
|---|---|---|
| Tickets, group bookings & PDF tickets | Included | Costs extraGroup registration is a paid add-on |
| QR code check-in | Included | Included |
| Conference attendee app | Included | Costs extraBranded app is a paid add-on |
| Agenda builder with VIP tier visibility | Included | Included |
| Push notifications | Included | Included |
| Attendee emails | Included | Included |
| Live chat with a spam filter | Included | Included |
| Live Q&A with upvoting and moderation | Included | Included |
| Attendee-organised side events | Included | Not available |
| Leaderboards with sponsor prizes | Included | Costs extraThird-party add-on |
| Sponsor tiers and a year of click tracking | Included | Costs extraLead capture is a paid add-on |
| Your event in front of 4,500+ SEOs | Included | Not available |
| Fully included | 12 of 12 | 6 of 12 |
Choose Swapcard if…
- You run trade shows with many exhibitors and lead scanning
- You need AI matchmaking for structured networking
- You need SOC 2 and ISO 27001 certification
- You run many events a year on one annual plan
Choose mySEO if…
- You run an SEO, marketing, AI or PR conference
- You want one payment per event, not an annual contract
- You want every feature included, with no add-ons
- You want attendee-run side events and leaderboards
- You want your event in front of 4,500+ SEOs
Swapcard vs mySEO: Feature Comparison
| Feature | Swapcard | mySEO |
|---|---|---|
| Built-in audience | 4,500+ SEOs on the app | |
| Pricing model | Annual subscription only, plus volume charges | One-off payment per event |
| Everything included | Group tickets, lead capture, badges and a branded app cost extra | No add-ons |
| Ticket sales & group bookings | Group registration is a paid add-on | |
| QR code check-in | ||
| Agenda by ticket tier | ||
| Push notifications | ||
| Attendee chat | With AI matchmaking | With a spam filter |
| Live session Q&A | With upvoting and moderation | |
| Attendee-created side events | Not listed | Organise and join |
| Leaderboards | Third-party add-on | |
| Sponsor profiles | ||
| Sponsor tracking | Lead capture is a paid add-on | Click tracking for a year |
| Sponsor tiers (more visibility for higher packages) | Exhibitors sorted by sponsor level |
Pricing and Fees
Swapcard: annual subscription only, with no per-event price. Starter starts at £440 a year and Professional at £3,560 a year, Enterprise is by quote, and volume charges apply on top. Plans auto-renew with 90 days' notice to cancel or downgrade, and unused attendee credit does not roll over. A ticketing fee by plan is charged on top of Stripe.
mySEO: a one-off payment per event, with the whole app included. We are not always the cheapest option, but we aim to be the best value, and we keep working on our pricing to stay competitive. Book a demo for a quote.
Where Swapcard Is Stronger
Exhibitor depth
Lead capture, CRM sync and exhibitor tools for trade shows.
AI matchmaking
Recommended connections for structured networking.
Compliance
SOC 2 Type 2, ISO 27001 and GDPR on every tier.
Multi-event management
Copy last year's event and run several shows in one place.
Where mySEO Is Stronger
Best value, not just a low price
Ticketing, the attendee app, live Q&A, side events, leaderboards and sponsor tools in one payment per event. See the value stack above. Learn more
No annual lock-in
Pay once per event instead of committing to a yearly contract. Learn more
Everything included
No paid add-ons for group tickets, sponsors or leaderboards. Learn more
Side events and leaderboards
Attendees organise their own meet-ups and promote your event on social. Learn more
An audience of SEOs
4,500+ SEOs on the app from the day you list. Learn more
What Organisers Say About Swapcard
Swapcard scores 4.6/5 on G2 (about 230 reviews, many from exhibitors and attendees). Organisers praise ease of use and support. The most common complaints are limited customisation, instability at peak moments, costs that rise with add-ons and volume, and the annual auto-renewing contract.
Recent complaints about Swapcard
- An organiser says attendees saw an out-of-date agenda, and support's only fix was to reinstall the app. G2, Nov 2024
- An organiser says it gets very expensive with a large number of exhibitors. G2, Apr 2022
- An organiser says pre-sales was so slow their event was left waiting on the contract. G2, Jan 2022
- An exhibitor reports errors at a major event, and says other companies hit them too. Google Play, Jun 2025
- An attendee says the app allows clashing meetings and makes you re-enter your details for every event. Google Play, May 2026
- An attendee says they couldn't edit their own profile without asking the organiser. Google Play, Nov 2023
Individual reviews, linked so you can read them in full. Swapcard's overall ratings are shown above.
Conferences Already Running on mySEO
- The MastermindersManchester
- Baltic SEO SummitKaunas
- LLM MasteryChiang Mai
- Search SEOulSeoul
- SEO Mastery Summit SaigonHo Chi Minh City
- SEO.Domains Mastery SummitSofia
- Phuket AI Marketing SummitPhuket
- Cebu Summit (Future of Agencies Summit)Cebu
- APAC Marketing SummitBengaluru
mySEO is the event management software for SEO conferences, and also runs AI, digital marketing and PR conferences.
Other Comparisons
Eventbrite vs mySEO Whova vs mySEO Tito vs mySEO Luma vs mySEO Brella vs mySEO Accelevents vs mySEO
Swapcard vs mySEO: Questions
Is mySEO an alternative to Swapcard?
Yes, for conferences. mySEO covers ticketing, check-in, the attendee app, live Q&A and sponsor tools, for a one-off payment per event with every feature included.
Is mySEO cheaper than Swapcard?
Not always. If you only need the basics, Swapcard can cost less. mySEO aims to be the best value: tickets, check-in, the attendee app, live Q&A, side events, leaderboards and sponsor tools in one payment per event, and we keep working on our pricing to stay competitive.
How much does Swapcard cost?
Swapcard is sold on an annual subscription only. Starter starts at £440 a year and Professional at £3,560 a year, with volume charges and paid add-ons on top (checked October 2026).
Does Swapcard require an annual contract?
Yes. Swapcard does not offer per-event pricing; plans auto-renew and need 90 days' notice to cancel or downgrade.
When is Swapcard the better choice?
For trade shows and associations with many exhibitors, where lead capture, AI matchmaking and compliance certifications matter most.
How We Compared
We checked Swapcard's own pricing and feature pages and its public reviews on 19 October 2026. Prices and features change, so check Swapcard's site before you decide. Sources: swapcard.com, release.swapcard.com, swapcard.com, g2.com, release.swapcard.com.
Switching From Swapcard? Let's Talk.
Tell us about your event and we'll show you how mySEO handles tickets, check-in, the agenda and your sponsors.
Award winnerBest SEO AppGlobal Biz Awards2026